Adidas---sponsoring a lot of footballer’s wear.

The brands are very much conscious about their marketing during the world cup 2010.there will be no one who has not heard or seen Adidas brand in footballers costume.

Adidas went to the trouble of creating a new aerodynamic ball ("the Jabulani") for the World Cup, but goalkeepers have shown little gratitude. "Appalling," said Spain's Iker Casillas. "Dreadful," said England's David James. Marcus Hahnemann of the US was driven to philosophy: "Scientists came up with the atom bomb. Doesn't mean we should have invented it."

Definitely they have big numbers of brand ambassador to sponsor and advertise for.