Earn as much money as you can.

The World Cup kicks off next Friday and the professionals of all sector have set their game plans to create a big market during the world cup 2010. As the 2010 FIFA World Cup in South Africa is knocking at the door, brand activity around the world has created a big demand and market. entertainment groups, celebrities, charities, official and unofficial sponsors all are well prepared to capitalize the tournament.

The study by Van Communications from 7 to 9 May showed Coca-Cola (see overleaf), Adidas and McDonald's were among brands that stood out, while Sony and Visa performed less well. So it can not be said that whether the companies make success or not. But every one has the same intention to make the best use of world cup season.


Different brands that have sponsored the world cup are also in competition with one another to attract the customers with their different ideas.Coca-Cola and charities including United against Malaria and 1Goal have been using the global spotlight of the World Cup to roll out CSR campaigns in Africa, while South African brands have been promoting themselves around the world.


Using former footballers is one of the best ways to advertise the products. The bloggers are publishing millions of posts about world cup to earn as much dollars as they can. The restaurants whether the street restaurant or five star are in a target to attract customers using football issue. the clever brands are using social medias to advertise their products and brands.

Lubricant company and sponsor of the World Cup, Castrol, has been working on a two-year PR programme in the run-up tothe event, implemented globally by M&C Saatchi Sport and Entertainment, and across EMEA and the UK by H&K. Thecampaign lets fans share analyses of player performance through Facebook and Twitter

Sponsoring a famous player is an effective way as well. For example castrol has made Christiano Ronaldo their brand ambassador. Another official sponsor, fast food chain McDonald's, has seen the value of engaging fans online by rolling out a competition to enable consumers to become a McDonald's Ultimate FIFA World Cup Fan. An elite team of football fanatics from around the world will win the ultimate prize of trips and tickets online to the World up semi- finals and final.

South Africa ,the host of world cup 2010 has invested a lot of money for this purpose.The brands, media, bloggers, restaurants, hotels and all people are in a big target to make the best use of the world cup 2010.it seems that world cup event is not only entertaining but also has an economic transaction.